Whether you’re using your bulk emailing software to provide a newsletter to your readers or for autoresponder email marketing, chances are high that you can improve your email campaigns in some way, you can deliver more value to your readers in some form, and you can increase the income garnered from your list, your advertisers, or both. That’s why we’re going to go over 5 ways to upgrade your email results.
01) Increase Outbound Frequency
If you’re only using your online bulk mailing service once or twice per month, you’re missing out on revenue, and you’re shortchanging your readers. You need to remember that people subscribed to your email list for a reason; because you’re giving them something they want. You’re not sending out an entire magazine to their inbox every month – at least you shouldn’t be – so your email frequency for your newsletter or autoresponder should be once a week MINIMUM.
02) Keeping it Fresh
Nobody wants to keep reading the same thing said over and over again. If you attempt this approach through your email marketing campaigns, you’re going to have plenty of readers unsubscribe because you’re not providing them with anything new. You can reiterate at times, but don’t blatantly repeat what they’ve already read.
03) Recycling Your Efforts
You can send unlimited emails to your readers, but that doesn’t mean you want to repeat your content to the ones who’ve already read your message. Fortunately, mass email service providers often allow you to see who didn’t open your emails, so you can safely assume these individuals never read your message. All you need to do is change the subject line and send it to all of those who failed to open it, and in doing so you increase your chances of having your email read.
04) Get to the Point
Don’t ramble in your emails, and be sure to convey a precise point as quickly as possible then expand upon it. It would be to your benefit to – assuming you’re promoting a product or service – bring a call to action very shortly within the email or newsletter, as well as further down for those who keep reading. Providing multiple opportunities for the reader to click through to your promotion is a great way to increase revenue.
05) Format Your Emails
You have the potential for email marketing unlimited subscribers, so it’s safe to assume that your readers are going to be viewing your newsletters and messages through a variety of outlets. Formatting your emails is pretty simple, as any quality mass email service provider allows you to see how your emails will appear on a variety of email clients and even smart phones.
I hope this helps, so use these 5 ways to upgrade your email results to improve your campaigns and your income!