Truly successful email lead generation isn’t something that can be done entirely from a computer desktop. Marketing software programs are imbued with highly impactful and creative approaches to help online marketers like yourself build email lead lists from scratch – but sometimes, you have to get in face time with your potential customers to generate fruitful leads.
We’re not talking about knocking on people’s doors. While that method may still have a place in some industries, email lead generation isn’t something that you can pester your way to success in. What we are talking about, however, is going someplace where the interested parties will come to you. Nowhere is this better accomplished than by attending trade shows.
If you’re an online arts and crafts supply seller, you should attend arts and crafts trade shows. If you’re in the business of giving professional advice on buying real estate, you should make it a point to attend as many real estate conferences as you possibly can.
The trick is to find industry specific events where your potential audience is likely to be, and make yourself available to them by being there. Talking face to face with the very people who would benefit the most from your products or services, you can make great headway in making hundreds of new contacts that will help you organically achieve your email lead generation goals.