Take advantage of order confirmation messages to sell additional goods and services or make customers aware of new products you plan to release soon. Traditionally, sending an order confirmation was just a sign of quality customer service. But nowadays, with increased competition for customers' time, you need to use all available space to advertise and market your business.
Bookmark My Site
You don't have to create a detailed email message to include on an order confirmation page. Just add one or two lines describing a similar product or service customers may enjoy as much as the product they just purchased. Or you can include a small discount code to use on their next purchase.
Getting people to bookmark your website can be difficult, especially if this is the first time a customer has ordered from you. On the order confirmation message, suggest that customer's bookmark your website so they can return quickly and easily whenever they want. Include a link to your site in the message.
Making Product Recommendations
Depending on the number of orders you receive each day, making individual product recommendations may be next to impossible, especially if the ordering process is mostly automated.
If making personalized suggestions is not an option, consider adding a general message encouraging people to visit your website again soon to take advantage of free shipping, new products and services, or to reorder the same product by a certain date. If releasing a new product in the next few weeks or months, let customers know by including information about the product on order confirmation pages.
Discounts and Other Offers
If making product recommendations doesn't appeal to you, consider offering free shipping or a discount off future purchases. This is a more subtle approach to asking people to revisit your website. Include a discount code for customers to use during a specific period of time (usually a month or two). Make sure you include any products or services not included in the offer.
Offering a discount, even a small one, shows you appreciate customers and want to continue building a strong business relationship. If you don't want to include a discount on the order confirmation page, send an email message saying thanks and include a discount for future purchases.