Bulk email marketing software makes it possible for you to grow your mailing lists organically. But what exactly does this mean? In a day and age where there are more email delivery services than you could accurately count without the help of an abacus, ensuring high email deliverability rates relies heavily on you understanding what “organic” refers to in this context.
Growing your email marketing list organically is seen by some as a passive, non-aggressive approach. It entails the use of an opt-in web form on your company website that will allow users to come to you, instead of having to go in pursuit of them. The big difference between this approach and the aggressive chasing down of email leads is that by performing the latter, you’re venturing into the territory of a spammer – and that’s the last thing that your bulk email campaign needs.
So stop thinking of “organic growth” as something only health nuts do. Get in touch with a bulk email solution provider to ensure that every step you make toward growing your list of contacts is legal and ethical.