Say it with me: social media marketing is not the end of the world. Repeat. Social media marketing is not the end of the world. And again. Once you’ve done this half a dozen times, long enough for the blood to have returned to all your vital organs, it’s time to start thinking about social marketing strategies that will enhance, not kill, your email marketing campaign. If you’ve wasted more than five seconds of your life seeing red over social media’s refusal to just curl up and die, you’ve wasted too much time. And you’ve also wasted opportunities to make it work in your favor.
Social media sites are where a lot of your customers congregate to talk about you – whether what they’re saying is good, bad, or indifferent will tell you a lot about how you run your business. But as everyone knows, a positive spin never hurt anyone. Here’s a social media strategy idea that can incorporate your company Facebook site or Twitter account into your email marketing practices.
Scour your social media profiles for glowing comments that have been written about you by your customers. Then, consider featuring one or two comments with every new e-newsletter that you send out. Inside each one of those newsletters, include links to your social media profiles to encourage others to let their voices be heard. This accomplishes two things:
• These kinds of “reality” endorsements from average customers help your brand image greatly. People these days have more trust in the opinions of other consumers than ever before.
• It gets your non-participating subscribers interested in taking part in your social media strategies, which in turn feeds the popularity of your brand.
So stop resisting social media marketing, already -- let it work in your favor by embracing it. You'll ultimately be glad you did.