Just as email marketing has evolved, the way you market your campaign to build your list has changed as well. Getting people to sign up for your mailing list requires more than just the promise of quality information. These days, you need to present information in interesting and interactive ways. Outdated terms like 'newsletter' no longer compel people to sign up. Take charge of your campaign using these simple marketing techniques.
Not Just a Newsletter
Landing pages need to include bold language that generates excitement and possibilities for subscribers. For those searching for valuable information online, finding a landing page filled with boring or overused statements and academic language isn't going to get them to sign up. Instead, you need to clearly state the reasons why signing up to receive information from you is the best decision they can make today.
Rather than filling the page with paragraphs and headings, stick to bulleted lists that promote the benefits of your mailing list. Add testimonials from satisfied subscribers and links to social media and blog pages so people really understand what you're trying to create.
Make signing up really easy - three or four fields at most. Send a welcome message that outlines what people can expect along with a free gift like an eBook or special report.
Create a Fun, Interactive Environment
Landing page text isn't the only component you need to spruce up to get people excited about your campaign. To create a brand, you must design a business concept that people will instantly recognize as your own. This means choosing colors, fonts, images, and other components for your landing page, website, email template, social media pages and more that work together.
Use business logos, slogans, quotes and other visual cues on your landing page and other marketing materials to create a brand and to get people excited. Use colors that express your business in a professional, but fun way.
Free Gift
Free gifts act as a preview of future content so make sure to showcase the best of what you have to offer when giving a free gift for signing up. Take the time to create eBook cover art, review text for errors, and make sure the information you're sending is timely. The better the free gift, the more excited new subscribers will be about your email content.