Bulk marketing services are popular, and for good reason. Email marketing is a cost-efficient way to reach nearly unlimited potential customers with high-quality targeted content. Maybe you prefer personal emails over bulk emails, or maybe you’re weighing whether to start an email campaign at all. In either case, it’s a no brainer – mass email marketing is a great way to take your marketing campaigns to the next level.
Here are a few reasons why:
1. Efficiency – Consider your current marketing campaign. Does it rely on traditional marketing forms like TV and radio, billboard ads, or newspaper inserts? Do you advertise on Google or pay for banner advertising? These are expensive forms of advertising, and although many are effective, email blows them all out of the water. Recent studies show that email marketing yields over $40 for every $1 invested. That’s pretty good ROI if you ask me.
2. Ease – Unless you’re going to get really serious, email marketing should be relatively painless. Learn how to use a free online bulk mailing service, get emails through signups and promotions, then send targeting emails to your customer groups. Your software can do all the heavy lifting for you.
3. Precision – Traditional advertising is like a bazooka – it’s powerful, but it’s also clumsy. How many ads in a typical TV advertising sequence interest you? For me, it’s usually no more than 1, depending on the show I’m watching. Email marketing can be as precise as you’re willing to make it, since you already know that anyone who has signed up to receive your emails is potentially interested in your products. If you take the extra step and break your recipients into groups, you’ll be able to send them much more specific emails tailored to their interests. Can TV or newspaper ads do that?