Specificity is not something that everyone who’s just getting their feet wet in email marketing will gravitate to – at least not in the beginning. But eventually, once you’ve started using list management software and have learned the ropes enough to be able to see the inherent diversity of email campaign management tools, you’ll want to take a closer look.
In a nutshell, specificity is the ability for you to cater your email marketing campaign to specific segments of your subscriber base. By using this approach, you can accomplish the following:
• Target certain list subscribers based on their buying patterns or other expressed areas of interest.
• Appeal to inactive list subscribers by making certain offers to entice their participation, like coupons or free upgraded access for a limited time.
• Run several different marketing campaigns based on desired frequency as requested in your email opt-in form. If you ask your subscribers ahead of time how often they like to get notifications, you don’t have to worry about contacting some people too soon or other people too infrequently.
The beauty of enterprise email marketing software is its ability to operate on multiple levels of difficulty. You don’t have to be a marketing guru to use contact management software to grow and manage your list of email subscribers. And if you are a guru, you don’t have to be held back by simplistic software performance. With the right program, users at every level can benefit.