Using email as a marketing medium is still one of the most tried, tested and successful tools you have at your possession – the key is to be able to do it right. Purchasing the right software, developing the right content and actually sending out the mails are just the first steps in the ladder to a successful email marketing campaign.
It’s not just about your content but also who the content is coming from – how do you ensure that your brand schematics are coherently maintained in your email communication? Remember that this is also a communications channel and needs to be given the same level of attention you would to your press ads and web content. You need to invest in a solution that easily helps you maintain this sense of brand identity in your email marketing campaigns as well; a solution that is customizable and flexible in order for you to maintain your brand’s credibility within this very important medium.
A solution like Maxmail for instance has an HTML editor for advanced customization or a series of templates that are easily customizable to suit your brand image. All you do is drag and drop logos and other branding elements, colour palettes, input correct font types etc for a more powerful and integrated approach – reaching audiences with your very own, personal touch. When the content is cohesive and the connection to your brand is obvious you are well on your way to becoming a successful email marketer. You just need to keep in mind that email marketing is as important a channel in your communications mix as your main website or in-store branding because it gives you repeated opportunities to instill brand values to a large audience at a minimal cost.
Aside from your email marketing solution however, there are few things that you also need to do to ensure a successful campaign time and again. For instance, what is your brand personality and how can you convert that into your tone of voice when crafting the content for your email in the first place?
Another thing to look into is that your choice of branding elements within an email has to be consistent with your previous and next emails – for instance, when placing your logo in a particular area of the email or write emails in a specific font size. Maintain a checklist with each email you send out if you feel this would make it easier. It is necessary to continuously add value to your brand and these simple steps can go a long way towards making this happen.
When it comes to email marketing, remember that you have in hand, a simple solution that helps you respond to a large market need so the best option would be to grab your audience’s attention the right way in a way they know it’s most certainly from you.