How to Grow Your Email List

January 15, 2013

Growing your email list with qualified subscribers is always the best way to enhance your email marketing strategy. The true beauty of an ever-expanding email list lies in the fact that it can help you boost your email marketing campaigns on its own — no extra work or change of strategy is required.

If you’re looking for new ideas to grow your email list, check out the following…

1) Include an email opt-in box on your social media brand pages

If you keep an active social media presence, then sites like Facebook or Twitter can bring you followers within a comparatively pretty small period of time. Now imagine how amazing it would be to lure a sizeable chunk of these fans into your email subscription list. Don’t worry – it’s not a complicated task. All you require in fact, is to include an email opt-in box throughout all your social media brand pages and encourage people to join your mass emailing list.

2) Display the content of your successful email newsletter campaigns in social media

One great way to attract new email list subscribers is by displaying what might be in store for them once they opt in. Make a point of displaying your current successful email marketing content on your social media brand pages, by sharing an HTML version of the newsletter for example. The logic is simple: if you can convince your social media followers about the benefits of subscribing to your email list, then they will be much more likely to opt in.

3. Persuade your blog followers to subscriber to your email list

Do you run a blog promoting your brand as well as its products and services? Does it have at least a decent fan-base? If your answers to both the questions are ‘yes’, then you can convert your blogs into a pretty powerful weapon to tempt more subscribers onto your email list. Just ensure to have an opt-in box visibly placed in your blog page. If you can fulfil your readers’ appetite with your terrific blog posts, it will help you entice them to sign up with your email newsletter service too.

For more essential mass email marketing tactics, do keep on visiting us at MaxmailHQ.


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