It’s hard enough to get the subscribers you need for good email blasting lists. Even worse, getting them through legitimate means can be a rather time-consuming task, to say the least. It can, therefore, be rather disheartening to receive a number of unsubscribes despite having worked so hard to get those subscriptions. In order to keep your email marketing campaigns in tip-top shape, you have to be able to give as much attention to keeping your subscriptions as much as getting them – something that can be summarized by the following steps.
Make your content worth reading
In order to ensure that your emails get read, you need to be certain of the following: (1) that your emails are sent to the right people (such as your target audience) and (2) that your emails are just what your target audience wants to read.
Give subscribers an offer they can't resist
Make your emails exciting by constantly providing offers that are worth drooling over. This ensures steady, if not increasing, open and click-through rates. This also prevents subscribers from unsubscribing, as they are made to anticipate the next great deal they are likely to get from your emails.
Time your emails
Know when and how frequent to send your emails, or employ an online bulk mailing service to help you with this. Often, subscribers are forced to unsubscribe because senders have the worst timing. One example could be sending work or business related emails during weekends, when they are least likely to be read. Come Monday, subscribers end up being bombarded with so many emails for which they have basically no time to read, which could prompt them to unsubscribe instead.
Provide privacy protection
Always protect the information your subscribers give you – especially their email addresses and other sensitive personal data. If subscribers find that they can’t trust you, they are less likely to keep themselves within your emailing reach. Also, protecting your subscribers will definitely come to your advantage, especially with major ISPs.
Always think of your subscribers
The biggest mistake bulk email senders commit whenever they pursue a campaign is to forget about their subscribers. Remember that your success will always boil down to the satisfaction levels of your subscribers, so put yourself in their shoes at all times. Think of what your subscribers would want from your emails, and give it to them. Otherwise, there’s really no need to market yourself through email, as you’re basically just wasting your time and resources whenever you fail to take your subscribers into serious consideration.