According to bulk email tracking statistics, click rates and open rates are up quite a bit higher than they were this time last year. This encouraging piece of news, which reports click rates 23 percent higher and open rates 11 percent higher than they were at this point in 2010, sheds light on the importance of email marketers getting on the ball ahead of the rapidly approaching holiday season.
It’s no secret that the holidays bring some of the greatest opportunities for companies to see significant spikes in their email marketing ROI—for that reason, experts recommend that marketers get a jump on the Christmas shopping season by taking the following steps:
• Streamline bulk email tracking efforts by reminding subscribers to update their email preferences.
• Introduce new and expanded email marketing options that will allow customers to establish different tiers of activity. This is helpful for those who want to be contacted on a less frequent basis, or a more frequent basis.
• Send email list subscribers surveys to determine your customers’ interest in receiving holiday specials. Remember, not everyone celebrates this time of year, and it’s a smart idea to allow people to opt out rather than risk offending them with inappropriate content.
Any of these suggestions can have a significant impact on your email marketing ROI, but it’s important to begin well in advance of the holiday season. This will enable you to plan your bulk email marketing campaign with plenty of time to spare.