Make it simple, crystal-clear and accessible
While targeting the mobile consumer base; clarity, simplicity and accessibility are three of the most essential factors that you need to take into account for your mass email marketing campaigns. As a marketing professional, you should always remain aware of the fact that smartphone and tablet-PC screens are usually smaller, their web connectivity may occasionally be unreliable and most importantly, the recipient’s time usually tends to be more on the shorter side. If you really want to woo the recipient with your email marketing campaigns, better start treating their time as an invaluable asset.
Use your existing knowledge and resources
One of the brightest aspects about mobile email marketing is that you’re seldom required to invest in brand new technologies to get started. Most email service providers have the means to inform you about the exact mobile devices your recipients are using, thus narrowing down your focus on select few platforms, screen size and/or resolutions.
Use a responsive design
Having separate versions of your email messages for both desktop and mobile users is an old trick inspired by the web development community. However, the trending approach now days is to bring forth a responsive design which caters to the recipients’ requirements regardless of which or what sort of devices they are using to access that particular email. By choosing the proper responsive design, you ensure that your messages can automatically configure themselves based on which device they are being accessed in. Having a responsive design is a critical aspect of every mobile mass email marketing endeavor.