Megalithic pharmacy chain Rite Aid is one of the latest super companies that’s doubled its efforts in email marketing, recently launching monthly email updates to its Wellness Plus loyalty program members in an effort to help them keep track of their accrued points. Rite Aid, which is already heavily involved in marketing to customers via email, has taken the approach as a result of email analytics that showed a substantial increase in transaction rates between recipients of email marketing and those not enrolled.
Rite Aid’s move is a reminder to companies not currently taking full advantage of bulk email marketing software that consumer participation can be greatly enhanced when you make use of email analytics tools. It’s also an example of how businesses that are currently running email marketing campaigns can take the valuable information returned to them through bulk email marketing software, and alter their efforts to bring about even more profitable results.
Maxmail, a company that specializes in the development of mailing list management solutions, recommends any company interested in improving the profitability of their email marketing campaigns to employ the use of analytic software to deliver significantly improved success rates.