Branding a business begins with a visual theme - color scheme, logo, and specific font styles- these visuals help customers instantly recognize and separate your business from competitors. From business cards to packaging, branding helps build trust and familiarity. This attention to detail should not stop at product packaging, however. You also need to create a visual theme for email marketing campaigns. Not only does this further your brand, it helps subscribers recognize emails from you quickly and easily.
Homogeneous Theme
Create an email template using the same color scheme, logo, font style and other visuals contained on business cards, packaging, websites, and other marketing materials. Use this template for each and every email you send. In a very short time, people will automatically associate this theme with your business.
Catch Phrases/Slogans
If you don't already have one, create a business slogan or catch phrase you can use to open or close each email message. Make sure the slogan captures the essence of your business and doesn't offend anyone.
Friendly Voice
Adopt a friendly tone when creating email content. Depending on the business type and your audience, your tone can still be authoritative, conversational, educational, and even happy, but make sure to remove all 'corporate speak,' technical terms, and other business terms from the messages (unless addresses industry leaders, managers, engineers, and other that respond well to this type of writing).
Images and Links
Create buttons with links to take subscribers to your website or blog pages. Make sure the button colors match your overall theme. Add Alt text to the buttons in case a subscriber's email server blocks the button image. Alt text should be your business name or web address.
Sign-Up Forms
Create sign-up forms with the same theme to incorporate into your email campaign. Design a landing page to display the form and add the form to all other marketing channels such as blog pages, social media pages, and online forums.
A Word about Branding
Branding a business requires you to make sure each detail matches with other details in your marketing campaign. Paying attention to the little things like color shades and font size can make the difference between a mediocre campaign and a professional one.