Bulk email sending provides a powerful medium for getting your message out there to the masses. But as the old saying goes, if it’s that easy, why isn’t everyone doing it? The answer is that they are, and this is why it’s essential to make sure that your email copywriting is written well enough to attract and hold the attention of your audience -with all the other emails they are likely to get consumers won’t take the time to look through your copy if it’s poorly done.
It doesn’t take a Shakespeare to write an email of this sort –as long as you keep your emails punchy and to the point, you absolutely can do the work yourself. The tips below are designed to help you compose emails that your get your point across concisely and cogently.
First Thoughts, Best Thoughts
This paraphrase of an ancient Chinese saying is worth considering when you begin writing copy. Don’t strive for perfection initially, instead write out whatever copy comes to mind and then hone it from there. You will often find that while your initial writing may need to be amended and enhanced, your first few ideas are likely to be your most inspired ones.
Write Less to Say More
Once you have written your initial bulk email copy analyze it with an eye to cutting it down to its most essential parts. Consumer attention is fractured in this multitasking society, and a long, meandering email is likely to lose you readers (and potential sales) at a rapid clip. Brevity is the soul of wit, the saying goes, and it’s certainly appreciated in copywriting as well. Outline your value proposition, or what makes your products or services special, and then move on to your call-to-action for maximum impact.
Use an Outline
Identify the core of what you want to say in your copy in the form of an outline to facilitate the writing process. Keeping your writing snappy and to the point, write a paragraph or a sentence or two for each point you want to make, and then edit the completed work afterward to make the sure the overall piece gets your ideas across succinctly and effectively.
Make sure to place your call-to-action prominently in the email so that it isn’t either obscured by the text or located so far down the page that your readers aren’t able to find it easily. If you use an email marketing software program to format your emails it will usually have a template that allows you to highlight the call-to-action.