Infusing your personality into email content can be tricky at first, but with a little practice, the content you create will mean more to subscribers. This is because they will get to know you - and not just as a business owner. To be successful in email marketing, you must build relationships with subscribers. In return, they buy goods and services. Showing subscribers who you are helps build long lasting, and hopefully, profitable relationships.
What's Great About You?
Do you tell interesting stories? Are you quick with a joke? Do you know how to captivate an audience through descriptive language and images? Are you charismatic? If you don't know what makes you great, ask those who know you the best. Determine three or four ways you can use your personality to build better business relationships. For example, if you enjoy interviewing people and telling their stories, create online interviews with experts in the markets you're catering to or host a webinar or pod cast.
Let the Words Flow
Writing and speaking are two different things. And while you may be a great storyteller, your stories may fall flat when writing them down on paper. Instead of forcing humor, charm, sarcasm, or flattery, let the words just flow naturally. While writing, you may think of a great joke or humorous story to add. Rather than planning content by creating an outline, focus on a single topic such as relevant information, advice, or tips subscribers can use. Once you flesh out email content, go back to find ways to incorporate your personality. An easy way to do this is to use first person or 'I' when writing content. This places you right inside the email message.
Ask for Feedback
After creating mass email messages, ask two or three people to review them before sending. Ask for feedback on ways to make you more present in the message. Let the message sit for a day or two so you can think and process the feedback. Make the necessary changes and send your message. Keep in mind that adding personality to written content is something you must practice by just doing it. Don't worry too much if your first messages aren't as personable as you want them to be, this is a skill you can learn over time.