Whether your business is a startup in a breakthrough niche market or a major player in a competitive arena, email marketing remains as a potent tool to get ahead.
There’s no secret formula for email marketing, however. Let’s keep it simple: Here are 6 steps to better email marketing.
1. Don’t SPAM
Many people likes SPAM, but not in their inboxes. Even if you’ve programmed your software to send bulk emails on a decent schedule, sending one too many can be interpreted as spammy. Get it down to a weekly or bi-weekly email, and people will appreciate your respect for their inbox space.
2. Define and Refine
Find out what’s working for your email marketing and capitalize on it. Just as importantly, weed out what’s not working for you and cut it out. Continually define and refine your marketing strategies to optimize your overall marketing methods.
3. Stay Consistent
Strike the right balance between being consistent and not being spammy. As mentioned earlier, sending too many emails (even if they are legitimate) can be interpreted as spamming. Establish your brand’s presence in your customer’s inbox with well-timed, relevant, and consistent emails. Using email blasting software can help you develop an email schedule that works for both of you and your customers.
4. Tell Your Story
If people can share the story of your brand to their friends and other people, it means that they have connected to you at a personal level. Having that personal connection can make all the difference between competitors in the digital market where presentation and digital content dominate the playing field. Remember that it is always the human element that sells the story to the audience. Share who you are and tell your story just like you would to a friend.
5. Engage in Social Media
Integrate social media services like Facebook and Twitter into your emails. This opens up a larger reach of audiences for your business. By expanding your audience base via social media network sites, you can better calibrate mass email campaigns as your list of subscriber grows.
6. See through Your Clients’ Eyes
Review your emails before you send them out. Try to read them as if you were the customer receiving the email. See the whole experience through the eyes of your clients from the presentation to the conversion stage, and you will be surprised what you can learn yourself.
Follow these 6 simple steps to better email marketing today.