Even if you’re already an industry veteran, brushing up on your email marketing skills is a great way to keep your business running smoothly. The importance of email marketing has never been greater, and the ability to reach a captive audience with tailor-made content is still a great way to drive revenue. Here are 5 tips to help take your mass email campaigns to the next level:
- Don’t Spam – It’s a funny thing: Ask any marketer whether he or she sends spammy emails and you’ll get a no nearly every time. Yet what else would you call frequent indiscriminant emails sent from an email blaster program to everyone on your mailing list?
- Segment and test – Nearly every bulk emailing program can segment your larger mailing list into several smaller ones based on various attributes. Experiment with different email strategies for different groups and you may be surprised with the results.
- Be educational – Most consumers are tired of constant sales pitches. If you create good articles or other educational content, consider sending it to your mailing list instead of another advertisement for your products. Compelling content will bring people to your site and put eyes on your products.
- Make it easy to opt-in – Email is a powerful tool in that it selects people who actively choose to receive your emails. Make it easy to choose this option by featuring your signup prominently on your website. Don’t abuse the opt-in privilege – too many generic emails is a sure way to make your recipients hit the “unsubscribe” button.
- Watch your mailing list closely – Spam filters often view mailing lists with many disabled accounts as likely to come from spammers. Avoid this pitfall by vigilantly monitoring whether you’re sending to inactive accounts and removing those accounts immediately.