Adding social media marketing to an existing email marketing campaign can help you connect more often with subscribers or those that just want to drop by to learn more about your goods and services. But with so many platforms to choose from, which ones are the best and most effective? The answer mostly depends on the market in which you sell goods and services.
What's Your Market?
These days, there are many social media websites for various hobbies, interests, and careers. While big name platforms like Facebook, Twitter, and LinkedIn get most of the media attention, smaller platforms may suit your needs just fine. Do a quick search of platforms that cater to your market. Visit these websites to see how popular they are and if they are a good fit for your campaign.
Ask Subscribers
Another way to determine where your subscribers hang out online is to ask them. Send a quick questionnaire or survey to determine the most popular social media websites they visit. Review the sites before joining to make sure these sites match your market. After registering, create a page and send invites to all subscribers. Encourage people to post comments, questions, requests, and other information. Respond accordingly to develop closer business relationships.
Go Local
If you own a local restaurant, store, or retail outlet, register on social media platforms like Yelp!, Foursquare, and others that provide information about local businesses. Encourage people to write reviews, post comments, and recommend your business to friends. Respond with your own comments to generate buzz about upcoming events.
Participate in local events and community happenings to promote your business. Use local social media platforms to let people know that you're planning to attend specific events.
Social Media and Email Marketing
As you can see, there are many ways to find social media platforms to suit your marketing needs. After creating a few accounts, maintain communication with subscribers through email content and by posting information on social media pages. Provide links to pages in emails and an email list sign-up form on pages to encourage new people to join.