Of all the marketing initiatives your firm can undertake, email marketing may be the most profitable. Recent studies have shown that email marketing Return on Investment averages around $40 per $1 spent – a figure that blows keyword ads and banner ads out of the water.
Chances are you’re doing some email marketing. After all, nearly everyone has an email account and email is the perfect way to send a tailored and personal message to all of your potential customers. But if you’re wondering why your emails aren’t translating into sales, you’ve come to the right place. With a few tweaks here and there, you can take your email marketing game up a level and reap some financial rewards in the process.
Here are 3 tips:
1. Make sure your emails reach their targets – This is a more common problem than many realize. Spam filters are more and more savvy these days, and emails that are not properly structured will have a hard time reaching inboxes. Do your emails contain too much text, too many photos or videos, or crazy fonts and extra add-ons? If so, you’re far more likely to be caught by spam filters. Also, using “spammy” subject lines like “Free iPad – limited time only,” even if you are giving away an iPad, is a giveaway for spam filters. Keep your emails simple and you should have no trouble with delivery.
2. Let automation do the work for you – Spending too much time sending emails or manually tracking your statistics? Invest in quality software that will do the heavy lifting for you. Autoresponder email is one way to do it. Find a quality program that will send regular emails or follow up with customers and watch as it does all the work. And as spammy as it sounds, auto responder email marketing is an art. Check in to make sure you’re not sending to inactive accounts, and make sure your autoresponses are varied enough so as not to trip the spam filters. These few tips can cut way back on the amount of hours and workers you need to do email marketing.
3. Track your performance – Here’s one place where I suggest hiring a team of skilled people to make sure your emails are accomplishing their goals. And if you’re going to send bulk email, software can help here too. A good tracking program like Google Analytics can help you keep an eye on important ROI metrics. Take these seriously and make a commitment to improving your email game.
Email marketing is one of the most important channels at your disposal. Make sure you’re getting the best return on investment with these few simple tips.