You can thank spammers for all the security that now goes into protecting an inbox from incoming emails, and while your own emails might be legitimate and helpful, they’ll still be labeled as spam if they fall under the right – or in your case, wrong – criteria. Nobody likes spam, and so long as you’re trying to conduct honest business as an email marketer, it’s clearly your ambition to get your message through to your subscribers using your sender software. So we’re going to address 3 dead simple ways to avoid being labeled a spammer so you can market your services while your readers get the results they’re after.
First: Use a Legitimate Mass Emailing Service
If you try to run a successful email marketing campaign from your Yahoo or Gmail account; it’s not going to work. This is an immediate red flag to both your email client and the people who are set to receive your messages. When a mass email is sent through a generic client then your ISP is likely to be blacklisted which will ensure that all your outgoing messages will go straight to the spam folder in your recipient’s account.
Second: Go Through the Appropriate Provider
You need to invest in a mass email service provider such as AWeber or GetResponse. These are perfect tools which feature autoresponder software, and the leverage you need to run an effective email marketing campaign.
Imagine if you received bulk emails telling you how to make money online from a Gmail account, and you can see that it’s been sent to hundreds of other people on the recipient list. Would you feel that this is a person who’s earned the money they’re trying to pitch to you? Does it resonate “successful” to have somebody using a free email provider to get you to buy something from them? It doesn’t and it shouldn’t, so don’t make the same mistake as other novice wannabe email marketers.
Third: Understand the Spam Traps and Filters
Even with a professional mass email service provider on your side, it doesn’t mean that you’re now immune be being viewed as a spammer. If you’ve set up your auto responder software to send out emails every day that are pitching, selling, and loaded with words like “free” and “make money fast”, then you’re going to be viewed as a spammer by a substantial number of people and they’ll either complain, unsubscribe, or both.
To note, the email client itself – meaning Gmail, Outlook, Yahoo, etc… – will also detect these words and determine whether the email is spam or not. So follow decent practices, provide value, and don’t just try and pitch products to your list without end.
There you have it! 3 dead simple ways to avoid being labeled as a spammer by your list of subscribers!